I want to reshape the way the world thinks about marketing. I want brands and agencies to stop talking about consumers and start talking to people.
I believe in a future where companies have to be authentic and accountable to succeed. A future where companies don’t just use social media to publicize their business but to provide value and ultimately improve their products and services by being more in touch with people.
My previous work at an ad agency and my current writing for Inside Facebook are efforts toward this goal.